Brooke & The Reel Girls: Mastering The Waters

I've always believed that the best stories are found where the water meets the shore. As an author and a lifelong angler, I created Brooke & The Reel Girls to be more than just a gear shop. It's a sanctuary for the resilient.

Whether we collectively are writing the next mystery for Brooke & The Reel Girls or sharing 'Notes from the Velvet Fortress,' my mission as their guide, is to celebrate the grit, grace, and independence of young women and girls who aren't afraid to bait their own hooks.

Every piece in the latest collections —from our REDEEMED Gold Cuff Bracelet to our 'Bait Alchemist' guide or our e-book detective stories -- everything we have designed is to remind you that you are a masterpiece, handcrafted with purpose.

Thank you for being part of this journey. Let's go land the big one together.

— Jerilee Wei
Author, Entrepreneur, & Fellow Angler