A red headed girl dressed for fishing in camo print with a magnifying glass examining a bass fishing flyer, holding a fishing rod with a thought bubble that says,"Part time detective, Full-time angler."

Fish On! New Brooke & The Reel Girls Fishing Merch & Accessories

Welcome to the Reel Squad!
To Know Us Is To Reel-y Love Us

Warning: May Cause Extreme Confidence & Unstoppable Bass Catches

Hello !already Bass Catching Queens or wanna-be Master Bass Anglers! Chances are many of you know our vibe. If you don’t, let us introduce you to our world.

We're all about transforming curiosity into casting confidence, tackling moody fish (and moody moods!), and proving that "Girl Friends Power" looks amazing with a rod in hand. 

We originally started out as school friends who shared a passion for fishing and then the fun we were having morphed into so much more.

As we became better at catching bass and other fish, the more we learned about what the sport of fishing had to offer us in terms of life experiences.

Other girls joined us and next we knew, we were an unofficial community of like-minded serious bass fishing babes who simply wanted to know more and be the best master bass anglers!

From there we wrote our Top Secret Bass Fishing Field Manual. That's our very serious field manual and the ultimate BFF guide for outsmarting bass and becoming a guardian of Central Florida's incredible waters.

But its foundation also comes from our Brooke & The Reel Girls Detective Agency Mystery Series. 

Because the things you are passionate about are just begging to be fun. The big fish stories about bass fishing mysteries and how we solved them just had to be recorded for posterity.

We want to pay it forward and share what girls need to know about bass fishing that maybe apply to other parts of our lives and that of the bass.

But guess what?  Here in our shop we have more to offer. We're taking our legendary Central Florida Division to a whole new level!

Get ready to plug into some awesome
digital products and Print-on-Demand (POD) merch that's just as fin-tastic as landing that monster bass.

Fish On! Fresh Gear for Life On and Off the Water

There is nothing quite like the sound of an outboard motor turning over at first light, the cool mist rising off the river, and that unmistakable adrenaline rush when someone on the deck yells, "Fish on!"

Out here, gear isn't just about looking good—it’s about keeping up with early morning boat launches, messy tackle boxes, and unpredictable weather.

That’s why our newest collection of Reel Girls merchandise is designed to bridge the gap between rugged days on the water and relaxed evenings back at camp.

Whether you're gearing up for tournament season, decorating a lake house dining table with rustic "Bass Boss" place mats, or slipping on the REDEEMED gold cuff as a quiet reminder of your own resilience, every piece celebrates the grit and grace of the outdoor life.

We’ve added cozy apparel made for crisp morning breezes, vibrant wrapped canvas art to bring the spirit of the shoreline indoors, and durable vehicle air fresheners to keep your truck and boat cabin smelling fresh after a long weekend on the river.

For the Anglers & Outdoor Adventurers

Shop durable apparel, utility totes, and boat-ready essentials
built for the trail. Be sure to explore our Reel Girls Apparel

&
Outdoor Gear. Don't miss out on our Fish Camp & Home Decorations
You'll find everything you need at:
Brooke & The Reel Girls: Mastering the Waters


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